Not every design in the shop is a deity. Some are about the life around the deities: the japa bag on the wrist at five in the morning, the chanting that fills a commute, the Bhagavad-gita verse about the taste of water that makes an ordinary glass into a reminder, the identity of simply being a Vaishnava or a Vaishnavi, and Bhakta Man, the superhero for those who have been a bhakta for slightly too long.
These are the designs devotees buy for each other, because they are inside jokes that happen to be true. The collection covers t-shirts and tie-dye tees, hoodies for adults and children, ceramic and enamel mugs, journals, fine art prints, vinyl stickers and pin badges. See also the Kali-yuga designs.
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