Sri Chaitanya Mahaprabhu appeared in Navadvipa, Bengal, in 1486 and changed Indian religious life by doing something simple: he took the holy name into the street and invited everyone, regardless of birth or learning, to chant it. Gaudiya Vaishnavas understand him as Krishna himself, come in the golden complexion and the devotional mood of Radharani. He is Gauranga, the golden one, and his promise that the holy name would be sung in every town and village of the world is the reason this shop exists at all.
The collection covers the Chaitanya paintings: the sankirtana party, Chaitanya and Nityananda, the Gauranga line art, the Golden Age series and Chaitanya lila scenes. Products include t-shirts and tie-dye tees, hoodies and all-over print hoodies, canvas wall art, framed posters, wall tapestries, japa bags, tote bags, backpacks, puzzles, journals, bottles, phone cases, stickers and pin badges. See also the Pancha Tattva.
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